Market Development Funding (MDF) incentives represent almost 50% of channel marketing budgets. Yet only 25% of companies report that their incentives accomplish the original goals. Channel teams are increasingly expected to justify MDF budgets and drive more impact.
However, buying complexity, missing or siloed data, process gaps and channel technology limitations make it harder to measure the things that genuinely reflect and drive performance.
This report from Forrester provides a realistic path and step-by-step approach for any company to start assessing their MDF programs to measure what truly matters and results in improved ROI.
It will help build your understanding and provide insights to confidently answer two fundamental questions:
This report is a must-read for any marketing, sales or finance professional dealing with the channel side of the business.
Download the report to learn how to better measure your MDF efficiency to drive improved channel performance.